A creative Consumption Chart

The Psychology Behind Web Design, and How Your Business Can Benefit

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Web design is an increasingly complex entity, and one that continues to change in line with evolving technology. While this creates new metrics and guidelines for designers every single year, there are also some universal trends that should also be observed.

Take the importance of psychology, for example, which plays a key role in influencing consumers and directing them to complete specific options.


A Designer at her computer


With this in mind, let’s take a look at three ways in which it achieves this and how your brand can benefit: –

Concise, Relevant and Engaging Content Drives Clear Thinking

Historically, web designers favoured quantity over quality when adding content to their sites. While this may have been a clear attempt to wow audiences, however, it usually had an overwhelming effect in the minds of consumers and left them confused as to their next course of action.

This is a huge psychological mistake, and one that will most likely encourage consumers to divert their attention elsewhere. Your conversion rate will reflect this over time, as will your brand’s recognition and reputation for service.

Instead, focus on creating concise and relevant content that simplifies the consumer journey. If you want to bring this content to life and inspire readers, you should also look to introduce a variety of rich 3d media and consider introducing 3d animated content and 360 degree, 3d panoramic videos.


A creative Consumption Chart


White Space Has a Direct Impact on Consumer Behaviour

The layout of your website is also crucial, particularly from the perspective of psychology and consumer behaviour.

In recent times, we have seen the concept of white space take centre stage in the field of web design. This refers to areas on a specific landing page that have no text, content or visual media, which provide a stark contrast to spaces that are filled with icons.

Not only does this create more visually appealing and faster loading landing pages, but white space can also be used to draw the reader’s attention to key pieces of information and actionable icons. In this respect, it can direct and influence the consumer’s thought patterns, while also keeping their minds free from chaos and confusion.

Colours Illicit Specific Emotions and Can Be Used to Influence Customers

On a final note, colour is also proven to have a prominent impact on readers’ emotions and their outlook. It is particularly influential on their mood and attitude, which are key triggers when determining spending patterns and behaviour.

In practical terms, stronger shades such as red aid purpose, invoking an energised feeling, for example, while pastel shades create a sense of calm and serenity. This data can be used to effectively target a specific market, while it enables you to create a colour palette that produces the ideal mood for buying.

You also need to be moderate with your application too, however, as bolder colours can also invoke feelings of anger and restlessness that may prevent customers from completing purchases.

Regardless of the scheme that you choose, it is important to keep in mind the impact of colour and the way in which it will alter the perspective of consumers.

When it comes to creating content for your website, there is no doubt that elements such as 360 degree 3d videos and 3d animations can bring your landing pages to life without overwhelming consumers with data.

If you would like to know more about creating such content, contact 3drenderingservices.co.uk today and speak to one of our knowledgeable team.

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