Samsung Smartphone

How 3D Renders Are Helping to Market Modern Smartphones

In the modern age, it is hard to separate fact from fiction when appraising mobile phones. After all, the market leading handsets remain the subject of numerous rumours prior to their release, while it can be hard to distinguish between these and determine which are credible.

This has changed more recently with the use of 3drendering techniques, however, which are now used to capture the physical design of new handsets and share these with consumers.

Consequently, it is possible confirm some rumours while disproving others, while it has also provided an effective marketing opportunity to brands.

How the Recent, Galaxy 8 Renders Refined the Handsets Proposition

Samsung’s highly-anticipated Galaxy 8 handset provides a relevant case in point, as this has been the subject of almost innumerable rumours since the turn of the year. It was initially suggested that the handset would feature a dual camera feature, while supposedly doing away with the classic, 3.5mm headphone jack.




The release and distribution of several, high quality renders has revealed that the Samsung Galaxy 8 is unlikely to feature a dual camera, however, while the 3.5mm jack appears to be safe for now. The quality and photorealistic of these renders also revealed more about the design of the new handset, which will evolve Samsung’s trademark ‘edge’ aesthetic further by featuring even more pronounced curves.

The imagery also reveals that there are speaker grills both above and below the screen, highlighting the fact that the Galaxy S8 will have stereo speakers.

Presenting Handsets in Their Best Possible Light

Not only this, but the use of high quality, 3d renderings also showcase handsets in their best possible light, while presenting unique selling points that can be translated into direct consumer benefits. This is a crucial element of marketing, while doing it at such a formative stage can afford brands a competitive edge and enable them to influence the behaviour of their target audience.


Samsung Smartphone


The pre-release of product renders also provides a natural marketing opportunity, and one that offers tangible value for consumers. This is increasingly important in the modern age, where customers are increasingly mistrustful of brands and an estimated 57% of shoppers do not respect the way in which companies utilise or present data.

It is by leveraging organic marketing opportunities that larger brands can achieve true success, so the type of renders released by Samsung and their smartphone competitors are ideally placed to engage customers.

If you would like to know more or want help and guidance to determine how can help you effectively market your brands, get in touch with us today and speak to one of our talented team.

A VR Headset

Three Virtual Reality VR trends to look for in 2017

While many considered 2016 to be the year that virtual reality (VR) entered the mainstream, there were more than a few teething issues as this technology broke into the market. One of the primary issues was a lack of evolved hardware, as many developers rushed to the market in order to compete with leading players such as Sony and Microsoft.

There were also a number of brands that breached the market with affordable headsets that delivered extremely simplified versions of virtual and augmented reality. Take Merge VR, for example, which sold headsets for approximately $130 and created entry level products in a bid to keep larger brands to the punch.

A New Year, A New Start for VR: What Will 2017 Bring? 

The last six months have seen technological advancement grip the marketplace, however, as headsets become more evolved and the technology benefits from a far greater sense of focus.

With this in mind, 2017 promises to be a truly seminal year for VR, so let’s take a look at some of the key trends that we should expect: –

Virtual Reality Will Find a True Outlet in Games

Every innovation or evolving technology requires an outlet, and an application that enables it grow and develop a market. VR has found this in the field of console and online gaming, which is part of the reason why the technology will be able to grow substantially during the next 12 months and beyond.

We have already seen augmented reality add a tactile dimension to online games such as Minecraft, and 2017 will see entirely new, virtual realms created to support new titles for players to enjoy. First-person shooters are bound to emerge during the next year, for example, while virtual casino titles and old-school RPG games may also be re-imagined in the virtual age.

As demand  grows, VR-focused games will gradually begin to superseded traditional titles and formats.

The Proliferation of 360-degree Content

In case you hadn’t noticed, we have already seen a number of 360-degree videos emerge online, but the represents the very tip of the iceberg in terms of the types of content that can be created using VR. After all, most of the videos that we currently see are created by technology firms with advanced software and considerable expertise, but they are likely to become commonplace in 2017 as they continue to penetrate the mainstream.

In this respect, the New Year may see 360-degree video content become the new selfie, as firms put up with low quality graphics and imagery in order to access an immersive communication medium.

The Rise of Mobile and Portable VR


VR Headset and Smartphone


Even the leading, formative VR headsets (such Oculus Rift and Vive) tether users to some form of hardware. Regardless of whether this is a desktop computer or a console, it is important to note that this creates a sense of restriction that is alien in a world of mobile technology. 

VR will break free from these constraints in 2017, however, as increasingly sophisticated mobile technology (and graphical capability) create a portable, virtual experience. This first emerged in the form of VR backpacks, which are gaming-ready and desktop-grade packages that empower players to enjoy genuine freedom of movement. In the near future, however, we will see this type of grade incorporated into mobile software across both Android and iOS platforms.

At we are extremely excited about the potential applications for virtual reality in 2017, particularly as 360-degree content becomes increasingly accessible online.

If you want to understand more about this market and how it can help your business, why not contact today and speak to one of our knowledgeable team.

Handheld Smartphone Web Browsing

How Visuals and Animation Continue to Impact on Website Design

Like many technology-driven disciplines, web design is evolutionary and continues to evolve in line with advancement and innovation. From the emergence of new technologies and techniques to the changing behaviour of customers, web design is a concept that continues to shift and showcase new, cutting edge trends.

While it may be fair to say that some of these trends are fleeting, however, there are others that are likely to impact on the field of web design for the longer-term. More specifically, animation and panoramic video content are likely to become increasingly commonplace aspects of website design, as businesses look to improve their online value proposition and engage customers on a deeper level.


Website Design across mediums


The Proliferation of Animation and 360-degree Content in Website Design

In terms of animation, this has been a feature of websites for a while now, although such a practice was most common among well-resourced brands with access to advanced technology. This is no longer the case, with majority of new websites creating sophisticated animation affects and using these to showcase products, educate customers and capture core, visual effects.

This is a trend that will become even more commonplace in 2017, as animation software and expertise becomes more accessible and affordable to business-owners. We are most likely to see this technology leveraged on product pages and on-site marketing drives, where brands are focused on delivering a concise message and translating complex product features into benefits that the customer can easily understand.

The same principle applies to animated tutorials and explanatory videos, which are thought to actively increase conversion rates by up to 20%.

In terms of panoramic, 360-degree videos, these have emerged as part of a wider, more universal trend concerning the publication of unique and engaging content. Capable of being fabricated entirely through virtual reality technology (or augmented using a combination of physical and virtual elements), these panoramic videos offer unique storytelling potential while also enabling design firms to showcase the complexity of their services.


Handheld Smartphone Web Browsing


Until now, these videos have been used primarily by technology firms, but we can expect it to become a more popular feature of website across multiple sectors in the months ahead. After all, video content is already thought to be equal to an estimated 1.8 million words, and the ability to explore new perspective and dimensions can create a unique proposition for your website.

Why This Will Drive Evolution, Not Revolution, in the Field of Web Design

Animation and panoramic video content are ready key contributors to the field of web design, so their increased proliferation and sophistication represent a natural evolution. More refined software and the emergence of VR-inspired panoramic video content will definitely help elevate designs to a brand new level, however, while helping websites to produce more immersive and engaging visuals.

As the knowledge and technology behind these concepts become more accessible, we will also see animation and panoramic video content become more widely integrated across a larger number of websites.

If you are looking to add animated videos to your existing website and product pages, has the experience and the expertise to help you achieve your goals. Our services are also available for a competitive price, so get in touch with one of our team today to understand exactly how we can help your business.

Augmented Reality

Why Augmented Reality (AR) May Ultimately Outstrip its Virtual Counterpart

If you were to believe everything that you read, you could be forgiven for thinking that virtual reality (VR) was set to take over the world during the next decade. While it may be true to say that 2017 is set to be a seminal year for the technology, there is an argument that its potential dominance in the worlds of gaming and entertainment has been grossly exaggerated by experts.

Whisper it quietly, but it may not even emerge as the dominant technology within its own sector in the years ahead. In fact, there are data sets which suggest that its near-term growth is likely to be outstripped by augmented reality (AR) between now and 2020, while the latter has already begun to enhance certain gaming and overarching, entertainment experiences.


The many form-factors of smartphones and tablets


In Real Terms, Why Might AR Supersede VR in the Years to Come?

In factual terms, there are subtle but ultimately decisive differences between AR and the lauded, VR alternative. While they are essentially variations of the same, underlying technology, AR combines elements of the virtual and corporeal worlds within a single space, creating an environment where individuals can interact with both fabricated and real-world contents simultaneously. In contrast, VR offers an entirely fabricated realm that visitors can explore and interact with, creating a greater scope for developers but less well-defined applications.

This offers us an insight into the greater accessibility boasted by AR, which has already been applied to revolutionise online gaming experiences such as Minecraft. By offering a tactile experience to players, it has elevated the game to a brand new level, while leveraging relatively accessible and affordable technology that appeals to both developers and gamers alike. This instantly earmarks AR as a potential growth vehicle, and one that has more tangible and relevant value that VR in the current market.

So how does this translate into growth and profitability? In sheer numerical terms, the AR market is expected to outstrip the virtual alternative by a staggering $90 billion by the year 2020, which is quite incredible when you consider the media coverage that is afforded to each concept. It reflects that basic fact that AR represents less of a leap for game designers and customers, while from a wider market perspective it is fair to say that the technology enables images to be integrated with the physical world and offers far greater relevance outside of the gaming industry.


Augmented Reality


The Near-term Future for AR and VR

While VR has immense potential and may ultimately have a greater impact on niches such as gaming and entertainment (and while it may enjoy a breakthrough year in 2017) for now there remains a noticeable disconnect between theory and practical application. In contrast, AR already adds tangible valuable to immersive gaming experiences, while it also has a wider range of near-term applications including education, enterprise, e-commerce and more. This is reflected by its projected growth through to 2020, which supersedes the numbers forecast for VR and hint at the natural advantages that drive AR in the current technological climate.

While VR may have taken the technology market by storm in 2016, augmented reality appears to have slipped silently under radar. Make no mistake; however, augmented reality has many potential applications for your business, and at we can help you to understand these in further detail.

With this in mind, why not give a call today to find our more?

Audience of VR-Headset Users

How Virtual Reality is changing the world of Advertising

Given that VR only truly entered the consumer mainstream towards the end of 2015, it has achieved considerable growth during this time. This is particularly true in the field of gaming, where VR has found a natural application that enables it to achieve its full potential.

Incredibly, virtual video game sales totalled $1.5 billion in the U.S. market alone last year, with the global industry recording a yield in excess of $5 billion.


Virtual Game Playing wearing a VR-Headset

Will Advertising Emerge as a Viable Application for VR?

Of course, gaming will not be the only application that truly optimises the potential of VR technology over time. In fact, we have already seen virtual reality impact on a host of additional markets, from the entertainment sector to travel and the world of marketing.

In many ways, the nature of VR offers a wide range of natural advantages to marketers. This is especially true for product-orientated brands, who have a physical entity that they can use as a focal point for their advertising campaigns. The application of VR will elevate these by enabling consumers to interact with a specific product in real-time, helping to reinforce its appeal and forge an emotional connection with individual customers in the process.


Audience of VR-Headset Users


This represents just the tip of the iceberg when it comes to the relationship between VR and advertising, however, as there is the potential for boundaries to be pushed even further in the future. After all, VR is capable of replicating and capturing genuinely unique experiences, which can be shared and relived as often as desired.

Advertisers can successfully leverage this to create incredibly emotive customer propositions, which tend to be far more effective than those focused on basic utility and need.

Emotion is Key, and VR Can Help Advertisers to Create New Product Propositions 

While it is hard to quantify the precise impact that VR will have on advertising, there is no doubt that this technology can change the way in which marketers place, present and sell their products. It will also breath new life into concepts such as event marketing, creating real-time and emotive campaigns that engage customers like never before.

Make no mistake; however, it is the emotional capacity of VR that will be of most interest to advertisers. For years, brands have been forced to market products based on value or quality propositions, while utilising imagery and music to form emotional connection with a targeted audience. VR can elevate this emotional experience onto an entirely new level, however, as it allows customers to interact with products and experience physical feelings and sensations as part of this process.

Does This Make VR a Game-changer for Advertising? 

In short, yes. VR will most likely have a gradual, but seminal, influence in the field of marketing and advertising, by establishing a new communication channel that creates experiences and emotional connections.

Over time, it will also challenge the way in which customers interact with products and appraise their value, as VR advertising campaigns create a simulate shopping experience where goods can be trialled in real-time.

Given the scope of VR and its potential, you may well be struggling to understand how it can drive your business forward in 2017.

We are here to help, however, so why not contact our team today and unlock the potential of VR for your venture?

We are here to help, however, so why not contact our team at and unlock the potential of VR for your venture?


An Animated Screensaver

How Animation and Video Can Improve Your Internal Communications

While it is no secret that video is integral to communication in the digital age, the sheer extent of its importance may come as something of a surprise. After all, an estimated 93% of marketers believe that video has become a pivotal communication tool, and one that is extremely effective at engaging customers.

Similarly, businesses that implement video on their website also enjoy 41% more traffic on average than those that do not, so it is also an excellent way of capturing attention and driving sustained interaction.


Smartphone on a tripod


What if we told you that video and animation can also be used to effectively engage stakeholders throughout your business, however? In fact, these tools can enhance the quality of your internal communications, while having a positive impact on motivation, productivity and engagement levels.

So, how exactly can video and animation improve the quality of your internal communications? Let’s take a look: –

Enable Employees to Retain Information Better

The engaging nature of video and animated content can play a pivotal role in helping your employees to learn, whether they are conducting research and development or embarking on relevant training courses.

Either way, the recipients of visual content are more likely to absorb the intended message, which in turn will create a more knowledgeable team of staff and stakeholders.

Animation can also bring an interactive element to learning, while bringing potentially mundane topics such as compliance to life. This not only compels employees to optimise the learning experience, but it can also save your business money in the future by driving higher levels of business compliance.

Animated Screensavers Provide Subtle, Interior Branding

Animated Screensaver


In the quest to retain the top talent that exists within your business, it is crucial that you are able to immerse employees in your brand and its underlying philosophy. Internal branding is therefore an important and yet understated aspect of commercial communication, particularly if your business operates in a competitive marketplace.

While the use of branded colours and logos can be used throughout the building, animated screensavers should also be added to every single PC and laptop. This type of content constantly reinforces the brand and its imagery, while you can even include some primary messaging to help drive homes its ethos.

Video Saves Time and Eliminates the Need for Meetings

In-person meetings account for a significant percentage of internal communication in the workplace, while emails, downloadable content and newsletters are also used to share data among employees.

Video can amalgamate much of this content in a single, interactive platform, however, while saving time and driving productivity among employees in the process. When used alongside animated content and podcasts, this can create a digital communication platform that informs and positively engages staff members while affording them more time to complete their work.

Using video and animated content can genuinely improve the impact of your internal communications, although you may need some technical guidance to help implement your plans.

This is where the team at come into play, as we have considerable expertise in the field of animation and have worked diligently with brands to improve their internal branding. So, why not get in touch with the team and see how we can help ?