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Audience of VR-Headset Users

How Virtual Reality is changing the world of Advertising

Given that VR only truly entered the consumer mainstream towards the end of 2015, it has achieved considerable growth during this time. This is particularly true in the field of gaming, where VR has found a natural application that enables it to achieve its full potential.

Incredibly, virtual video game sales totalled $1.5 billion in the U.S. market alone last year, with the global industry recording a yield in excess of $5 billion.

 

Virtual Game Playing wearing a VR-Headset

Will Advertising Emerge as a Viable Application for VR?

Of course, gaming will not be the only application that truly optimises the potential of VR technology over time. In fact, we have already seen virtual reality impact on a host of additional markets, from the entertainment sector to travel and the world of marketing.

In many ways, the nature of VR offers a wide range of natural advantages to marketers. This is especially true for product-orientated brands, who have a physical entity that they can use as a focal point for their advertising campaigns. The application of VR will elevate these by enabling consumers to interact with a specific product in real-time, helping to reinforce its appeal and forge an emotional connection with individual customers in the process.

 

Audience of VR-Headset Users

 

This represents just the tip of the iceberg when it comes to the relationship between VR and advertising, however, as there is the potential for boundaries to be pushed even further in the future. After all, VR is capable of replicating and capturing genuinely unique experiences, which can be shared and relived as often as desired.

Advertisers can successfully leverage this to create incredibly emotive customer propositions, which tend to be far more effective than those focused on basic utility and need.

Emotion is Key, and VR Can Help Advertisers to Create New Product Propositions 

While it is hard to quantify the precise impact that VR will have on advertising, there is no doubt that this technology can change the way in which marketers place, present and sell their products. It will also breath new life into concepts such as event marketing, creating real-time and emotive campaigns that engage customers like never before.

Make no mistake; however, it is the emotional capacity of VR that will be of most interest to advertisers. For years, brands have been forced to market products based on value or quality propositions, while utilising imagery and music to form emotional connection with a targeted audience. VR can elevate this emotional experience onto an entirely new level, however, as it allows customers to interact with products and experience physical feelings and sensations as part of this process.

Does This Make VR a Game-changer for Advertising? 

In short, yes. VR will most likely have a gradual, but seminal, influence in the field of marketing and advertising, by establishing a new communication channel that creates experiences and emotional connections.

Over time, it will also challenge the way in which customers interact with products and appraise their value, as VR advertising campaigns create a simulate shopping experience where goods can be trialled in real-time.

Given the scope of VR and its potential, you may well be struggling to understand how it can drive your business forward in 2017.

We are here to help, however, so why not contact our team today and unlock the potential of VR for your venture?

We are here to help, however, so why not contact our team at 3drenderingservices.co.uk and unlock the potential of VR for your venture?

 

A creative Consumption Chart

The Psychology Behind Web Design, and How Your Business Can Benefit

Web design is an increasingly complex entity, and one that continues to change in line with evolving technology. While this creates new metrics and guidelines for designers every single year, however, there are also some universal trends that should also be observed.

Take the importance of psychology, for example, which plays a key role in influencing consumers and directing them to complete specific options.

 

A Designer at her computer

 

With this in mind, let’s take a look at three ways in which it achieves this and how your brand can benefit: –

Concise, Relevant and Engaging Content Drives Clear Thinking

Historically, web designers favoured quantity over quality when adding content to their sites. While this may have been a clear attempt to wow audiences, however, it usually had an overwhelming effect in the minds of consumers and left them confused as to their next course of action.

This is a huge psychological mistake, and one that will most likely encourage consumers to divert their attention elsewhere. Your conversion rate will reflect this over time, as while your brand’s recognition and reputation for service.

Instead, focus on creating concise and relevant content that simplifies the consumer journey. If you want to bring this content to life and inspire readers, you should also look to introduce a variety of rich media and consider introducing animated content and 360 degree, panoramic videos.

 

A creative Consumption Chart

 

White Space Has a Direct Impact on Consumer Behaviour

The layout of your website is also crucial, particularly from the perspective of psychology and consumer behaviour.

In recent times, we have seen the concept of white space take centre stage in the field of web design. This refers to areas on a specific landing page that have no text, content or visual media, which provide a stark contrast to spaces that are filled with icons.

Not only does this create more visually appealing and faster loading landing pages, but white space can also be used to draw the reader’s attention to key pieces of information and actionable icons. In this respect, it can direct and influence the consumer’s thought patterns, while also keeping their minds free from chaos and confusion.

Colours Illicit Specific Emotions and Can Be Used to Influence Customers

On a final note, colour is also proven to have a prominent impact on readers’ emotions and their outlook. It is particularly influential on their mood and attitude, which are key triggers when determining spending patterns and behaviour.

In practical terms, stronger shades such as red and purpose invoke an energised feeling, for example, while pastel shades create a sense of calm and serenity. This data can be used to effectively target a specific market, while it enables you to create a colour palette that creates the ideal mood for buying.

You also need to be moderate with your application too, however, as bolder colours can also invoke feelings of anger and restlessness that may prevent customers from completing purchases.

Regardless of the scheme that you choose, it is important to keep in mind the impact of colour and the way in which it will alter the perspective of consumers.

When it comes to creating content for your website, there is no doubt that elements such as 360 degree videos and animations can bring your landing pages to life without overwhelming consumers with data.

If you would like to know more about creating such content, contact 3drenderingservices.co.uk today and speak to one of our knowledgeable team.

An Animated Screensaver

How Animation and Video Can Improve Your Internal Communications

While it is no secret that video is integral to communication in the digital age, the sheer extent of its importance may come as something of a surprise. After all, an estimated 93% of marketers believe that video has become a pivotal communication tool, and one that is extremely effective at engaging customers.

Similarly, businesses that implement video on their website also enjoy 41% more traffic on average than those that do not, so it is also an excellent way of capturing attention and driving sustained interaction.

 

Smartphone on a tripod

 

What if we told you that video and animation can also be used to effectively engage stakeholders throughout your business, however? In fact, these tools can enhance the quality of your internal communications, while having a positive impact on motivation, productivity and engagement levels.

So, how exactly can video and animation improve the quality of your internal communications? Let’s take a look: –

Enable Employees to Retain Information Better

The engaging nature of video and animated content can play a pivotal role in helping your employees to learn, whether they are conducting research and development or embarking on relevant training courses.

Either way, the recipients of visual content are more likely to absorb the intended message, which in turn will create a more knowledgeable team of staff and stakeholders.

Animation can also bring an interactive element to learning, while bringing potentially mundane topics such as compliance to life. This not only compels employees to optimise the learning experience, but it can also save your business money in the future by driving higher levels of business compliance.

Animated Screensavers Provide Subtle, Interior Branding

Animated Screensaver

 

In the quest to retain the top talent that exists within your business, it is crucial that you are able to immerse employees in your brand and its underlying philosophy. Internal branding is therefore an important and yet understated aspect of commercial communication, particularly if your business operates in a competitive marketplace.

While the use of branded colours and logos can be used throughout the building, animated screensavers should also be added to every single PC and laptop. This type of content constantly reinforces the brand and its imagery, while you can even include some primary messaging to help drive homes its ethos.

Video Saves Time and Eliminates the Need for Meetings

In-person meetings account for a significant percentage of internal communication in the workplace, while emails, downloadable content and newsletters are also used to share data among employees.

Video can amalgamate much of this content in a single, interactive platform, however, while saving time and driving productivity among employees in the process. When used alongside animated content and podcasts, this can create a digital communication platform that informs and positively engages staff members while affording them more time to complete their work.

Using video and animated content can genuinely improve the impact of your internal communications, although you may need some technical guidance to help implement your plans.

This is where the team at 3drenderingservices.co.uk come into play, as we have considerable expertise in the field of animation and have worked diligently with brands to improve their internal branding. So, why not get in touch with the team and see how we can help ?