Samsung Smartphone

How 3D Renders Are Helping to Market Modern Smartphones

In the modern age, it is hard to separate fact from fiction when appraising mobile phones. After all, the market leading handsets remain the subject of numerous rumours prior to their release, while it can be hard to distinguish between these and determine which are credible.

This has changed more recently with the use of 3drendering techniques, however, which are now used to capture the physical design of new handsets and share these with consumers.

Consequently, it is possible confirm some rumours while disproving others, while it has also provided an effective marketing opportunity to brands.

How the Recent, Galaxy 8 Renders Refined the Handsets Proposition

Samsung’s highly-anticipated Galaxy 8 handset provides a relevant case in point, as this has been the subject of almost innumerable rumours since the turn of the year. It was initially suggested that the handset would feature a dual camera feature, while supposedly doing away with the classic, 3.5mm headphone jack.




The release and distribution of several, high quality renders has revealed that the Samsung Galaxy 8 is unlikely to feature a dual camera, however, while the 3.5mm jack appears to be safe for now. The quality and photorealistic of these renders also revealed more about the design of the new handset, which will evolve Samsung’s trademark ‘edge’ aesthetic further by featuring even more pronounced curves.

The imagery also reveals that there are speaker grills both above and below the screen, highlighting the fact that the Galaxy S8 will have stereo speakers.

Presenting Handsets in Their Best Possible Light

Not only this, but the use of high quality, 3d renderings also showcase handsets in their best possible light, while presenting unique selling points that can be translated into direct consumer benefits. This is a crucial element of marketing, while doing it at such a formative stage can afford brands a competitive edge and enable them to influence the behaviour of their target audience.


Samsung Smartphone


The pre-release of product renders also provides a natural marketing opportunity, and one that offers tangible value for consumers. This is increasingly important in the modern age, where customers are increasingly mistrustful of brands and an estimated 57% of shoppers do not respect the way in which companies utilise or present data.

It is by leveraging organic marketing opportunities that larger brands can achieve true success, so the type of renders released by Samsung and their smartphone competitors are ideally placed to engage customers.

If you would like to know more or want help and guidance to determine how can help you effectively market your brands, get in touch with us today and speak to one of our talented team.