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Samsung Smartphone

VR and Your Business: How Can it Help With the Everyday?

When people talk about virtual reality (or VR to you and me), it is little wonder that their thoughts are drawn to complex technology, gaming and the deliver of 3d rendering services. After all, the market for VR and augmented reality is expected to be worth a staggering $150 billion by the end of 2020, while the technology remains relatively unknown in the mainstream market.

Make no mistake; however, VR can have a significant and far-reaching impact in your business, even when it comes to completing everyday tasks and improving operational procedures.

In this article, we will ask how VR can help with the everyday management of your business and the core service that it delivers.

VR Can Help you to Plan and Reimagine Your Office Layout

At 3drendering services, we belief that the layout of your office is central to optimising productivity. This is because an open and ergonomic layout can increase employee creativity, while it also inspires a collaborative approach that builds a stronger bond between individual teams and workers.

VR technology can be used to reimagine your office layout, as it provides an interactive platform that allows you to experiment with alternative options and perspectives. Additionally, you can leverage VR to complete a virtual walk-through of your proposed layout, making it easy to determine whether or not it is viable and capable of connecting departments that typically work together.

We have worked on a number of these projects (see below), and can testify to the benefits that virtual walk-throughs and VR technology deliver to businesses.

VR Can Revolutionise Training

While workplace training is often perceived as being dull, it plays an increasingly important role in modern businesses. It is also in-demand among the current generation of workers (particularly Millennials), with 74% of employees of the belief that they are failing to achieve their full potential at work.

This creates a key challenge for businesses; who must strive to deliver relevant and engaging training that meets the demands of their employees.

This is where VR comes into play, as it has the potential to revolution employee training by creating interactive and immersive programs of learning at a reduced long-term cost. VR also makes it possible to offer employees training on-demand, which could prove to be crucial in evolving industries where compliance laws and best practice guidelines are regularly updated. This is particularly important in the case of complex disciplines too, such as creating 3drenderings and animations.

VR Can Drive Real-time Collaboration

We have already touched on how VR can enhance your office layout and support a greater sense of collaboration in the workplace, but it can also support a superior standard of problem solving in real-time.

This is because the technology can be used to connect key employees and stakeholders in real-time, regardless of their precise geographical location. This makes it far easier to discuss projects, issues and potential solutions in person at any given time, while also making it possible to visualise talking points and arrive at more effective resolutions.

So whether you are attempting to resolve a product design issue or work out the best way of structuring a presentation, VR can serve as a flexible and accessible tool that connects key stakeholders and minimises the amount of time required to complete tasks.

So there you have it; three core benefits of applying VR in your business. If you need to know more about VR and its potential benefits in the workplace, please feel free to contact the team  at 3drenderingservices.co.uk to find out more !

Pawns on a game board

How to Drive Internal Branding Within Your Business

If there are two goals likely to consume brands in the modern age, they are the effective engagement of consumers and achieving a coveted place on Google’s first page. While these objectives are crucial to establishing a successful venture in the modern age, however, there are other, less obvious factors that must also be given consideration.

Take internal branding, for example, which is central to driving higher levels of employee engagement and can also play a pivotal role in influencing precisely how staff members can impact positively on the consumer experience.

With these points in mind, internal branding is an increasingly important business element. Here are three ways in which you can drive this throughout your venture: –

Use Animated Screen-savers that Reinforce a Core Brand Message

Animated Screen Saver

If you imagine every employee as a potential ambassador for the brand, you begin to visualise them as mobile marketing tools that are capable of driving considerable levels of consumer engagement. To achieve this, however, it is important that you reinforce your core brand and its values at all times, so that employees can absorb these while going about their daily work.

An innovative way of achieving this is to design and install animated screen-savers on your employee-operated devices, as you look to create engaging sequences that share simple messaging or reinforce core brand values. From simple animated logos to 3d renderings, these images can be exceptionally engaging and playful in equal measure.

This will have a cumulative impact in the minds of employees, while creating an immersive environment that enables them to live, breathe and embody the brand.

Create Innovative Content to Engage and Share Information

When looking to market your brand to consumers, there is a tremendous emphasis on the quality, length and diversity of your content. The same principle applies when looking to drive internal branding, where the use of innovative and insightful content drives higher levels of engagement and information retention among employees.

While your content should definitely include both engaging text and a diversity of rich media elements, however, it is also worth considering the use of more sophisticated material such as panoramic VR file, 360-degree videos and 3d renderings.

These content tools can be branded and have the potential to capture the attention of your employees, as you look to share company information and increase engagement levels (and productivity) within the business.

Develop Branded Gamification Scenarios to Drive Employee Learning

Pawns on a game board

Employee training and development also provides an excellent opportunity to drive internal branding, so long as your staff members are engaged through the teaching methods that you use.

Gamification serves as an excellent way of engaging learners in the modern age, as it creates an interactive environment where even mundane tropics can be energised and subsequently bought to life. You can therefore use simple gamification patterns to create real-world and relevant training scenarios, driving superior engagement levels and improved rates of data retention as a result.

These scenarios also allow you to educate staff members on your core brand values, as well as any underlying business philosophy that drives your products and services. Regular training can also be used to ensure that these messages are reinforced, creating a workforce that is engaged with the brand that it represents on a daily basis.

At 3drenderingservices.co.uk we have knowledge and experience of creating 3d panoramic content and 3d animated screen-savers. If you would like to find out more, contact our team today or browse the website and check out some of the work that we have already undertaken.

Google Pixel 2XL

The New Google Pixel 2XL, and What the 3D Renders Tell Us

In a previous blog post, we have discussed how 3d rendering services are gradually replacing traditional photography, particularly when it comes to marketing high-tech products such as smartphones.

This is part of a growing trend in the technology industry, with unofficial 3d renderings helping brands to market their upcoming products organically and generate interest among targeted consumer segments. We saw this recently with Samsung’s Galaxy S8 handset, which was the subject of numerous renders and 3D imagery that captured the unique design and quality of the product.

More recently, we have seen further 3d renderings hit the market after Google announced that its upcoming Pixel 2 and Pixel 2 XL handsets were to be made by HTC and LG respectively. This triggered a number of rumours and several images that imagined what the highly-anticipated XL model would look like.

Imagining the Google Pixel XL and What it Will Look Like

The renders have surfaced on YouTube channel Concept Creator, which has created and released a number of clips for other mobile devices. While it is an unofficial source, it is one of many that operate in the modern age and seeks to provide an accurate and stylish representation of what high-end mobile devices are likely to look like.

In terms of the Pixel 2 and the 2XL, the renders are as clean and aesthetically pleasing as any that have gone before. The 2XL boasts a large, 5.99-inch display, which would be one of the largest available on the consumer market, and this certainly makes a striking visual impact. The image has also been based on the rumour that it would feature less glass on the back than was found on original Pixel handsets, while it also includes a ground-breaking, rear fingerprint sensor that is encased in a sleek aluminium frame.

Google Pixel 2XL

Interestingly, the render also includes a rear camera that does not have two lenses, which is a relatively new feature that is expected to become standard among all flagship handsets released in the coming months. This is the type of unique and compelling design feature that generates huge interest in the marketplace, while it also serves as an unusual selling point that can afford the Pixel 2XL a competitive advantage over its rivals.

Looking Forward to the New Pixel 2XL, and the Impact of Renders in the World of Marketing

As the demand for 3d rendering services continues to soar (and the technology that underpins these services becomes more refined), we should expect to see all future mobile handsets to be the subject of similar images prior to their release. This will even be the case when traditional photographs are taken of the new products, as present far sleeker images and a more compelling visual experience.

Although these renders are unofficial, it is easy to understand why they are welcomed by tech brands such as Samsung, Google and LG. After all, they serve as entirely organic and independent marketing materials, which fuel consumer interest while promoting new products long before they are released. The most recent renders even included a variety of unofficial colours for the Pixel 2 XL, helping customers to imagine using individual handsets and encouraging subtle product preferences.

This is a fascinating trend, and one that we follow closely at 3drenderingservices.co.uk. If you want to know more about our 3d rendering and imagery services , please feel free to reach out and one of our team will contact you.

Samsung Smartphone

How Can 3D Animation and Graphics Help to Improve Your Content

There is no doubt about it; video, 3d renderings and animated 3d content are becoming increasingly prominent in the digital age.

Much of this has to do with an innate understanding of how people consume content, with an estimated 65% of individuals classed as being visual learners. Similarly, 90% of the information transmitted to the brain is visual, so the use of animated and graphic content has emerged as an effective way of engaging potential customers and delivering core messaging.

This has also triggered a rise in the demand for strategic content creation and 3d rendering services, but the question that remains is you can use animation and graphics to improve the quality of your content. Consider the following:

Use 3d Animated Videos When Creating Ad Content

We have seen a considerable evolution in consumerism during the last generation, with customers becoming increasingly influential, thoughtful and selective when choosing which brands to partner with. From the rise of socially responsible consumers to big brand scepticism, thee is a pressing need for marketers to deliver an impactful message that is targeted at core demographics.

Another consequence of this is that customers are fully accustomed to intrusive marketing content and techniques, meaning that traditional ads often fail to engage or cut through the noise.

The same cannot be said for animated ad content, however, as this technology is not commonly associated with marketing and is therefore a more organic channel through which to share a brand message. The design and movement of animated videos can also help your content to stand out, creating a ore engaging proposition that can drive traffic to websites.

3d Animation and Graphics Help to Simply Topics and Messaging

In terms of general consumerism, it is interesting to note that four-times as many customers would prefer to watch a video about a product than read about it. This highlights the reach of video as a modern marketing tool, and one of the main reasons for the popularity of this channel is its capacity for breaking down complex topics and bringing them to life on web pages.

The same principle can be applied to brand communication, as animated videos and graphical content can simplify the primary, secondary and tertiary messaging used by marketers across the board.

So not only are animated videos and graphics more engaging, but they also have the potential to deliver a more concise message and value proposition to businesses.

Just remember to manage your use of animation and graphics in relation to page loading times, as this is a key metric when minimising the bounce rate associated with your web pages. Google is continuing to encourage online business owners to improve the load speeds of their website, and your application of visual content is central to this.

3d Renders Create More Compelling Marketing Material Than Traditional Photography

On a final note, it is important to consider the nature of the graphics that you use and how they can add value to your content.

After all, we have already touched on the rising demand for 3d rendering services, with this type of imagery helping marketers to present their products in the best possible light. We have seen outstanding examples of this in the smartphone sector, with brands such as Google and Samsung benefiting from the creation and release of stylish renders Samsung benefiting from the creation and release of stylish renders that depict new handsets. While these renders have been created independently, they have created a genuine marketing buzz around new products while effectively relaying elements of sleek design and presentation.

For luxury brands that look to convey quality through their imagery and messaging, 3d renderings serve a far greater purpose than traditional photography. They can also improve the impact of your content considerably, particularly if you are a product-oriented brand with a style-conscious consumer base.

If you want to develop a greater understanding of how animation and renders can help your marketing efforts, contact the team at 3drenderingservices.co.uk uk to find out more!

Samsung Smartphone

How 3D Renderings Are Helping to Market Modern Smartphones

In this modern age it is hard to separate fact from fiction when appraising mobile phones. After all, the market leading handsets remain the subject of numerous rumours prior to their release and it can be hard to distinguish between the many online whispers to determine which ones are credible.

However, this has all changed more recently with the advent of 3d rendering techniques which are increasingly being used to capture the physical design of new handsets to share with consumers.

Consequently, it is possible to confirm some rumours and disprove others, while also providing an effective marketing opportunity to leading manufacturers such as Samsung and Apple.

How the recent Galaxy S8 3d Renders Refined the Handset’s Proposition

Samsung’s highly-anticipated Galaxy S8 handset provides a relevant case in point as it has been the subject of innumerable rumours since the turn of 2017.
 

Samsung-Tech

 

It was initially suggested that the S8 would feature a dual camera, while simultaneously doing away with the classic 3.5mm headphone jack as well. However, the release and distribution of several, high quality 3d renders reveal that the Samsung Galaxy S8 is unlikely to feature a dual camera and that the 3.5mm jack appears to be safe for now. The quality and photo-realism of these 3d renders also reveal more about the form of the new handset, which will evolve Samsung’s trademark ‘edge’ aesthetic further by featuring even more pronounced curves.

The 3d rendered imagery of the S8 also suggests that there are to be speaker grills both above and below the screen, highlighting the fact that the Galaxy S8 will probably have true stereo sound.

Presenting Handsets in Their Best Possible Light

While the use of high quality 3d renderings showcase handsets in their best possible light, it also presents their unique selling points that translate into direct consumer benefits. This is a crucial element of marketing which when executed at such early development stages (as with smartphones) affords brands a competitive edge, enabling them to influence the behaviour of their target audience in a positive manner.

 

Samsung Smartphone

 

The pre-release of 3d product renders also provides a natural marketing opportunity and one that offers tangible value for consumers. This is increasingly important in the modern age, where customers are increasingly sceptical of brand claims where an estimated 57% of shoppers do not trust the way in which companies utilise or present their data.

It is by leveraging organic marketing opportunities that manufacturers are able to achieve true brand success. So the type of 3d renders released by Samsung and their smartphone competitors are ideally placed to engage customers.

If you would like guidance or advice to determine how 3drenderingservices.co.uk can help you market your brand more effectively, get in touch with us today and speak to a member of our talented 3d rendering services team.